Kolkata-based sweetmeat brand KC Das is preparing to re-enter the UK market, more than five decades after exiting the country in 1965. The proposed move is driven by the India–UK Comprehensive Economic and Trade Agreement (CETA) and growing overseas demand for authentic Indian food brands.
Trade Pact Opens New Opportunities
Dhiman Das, Executive Director of KC Das and a fifth-generation descendant of Nobin Chandra Das, the inventor of the rosogolla, said the UK presents significant potential for Indian food businesses. He noted that the proposed trade agreement is expected to reduce regulatory and tariff barriers, making market entry more viable.
According to him, Indian restaurants and food brands could benefit strongly once the pact comes into force.
Search for a Technically Strong Dairy Partner
KC Das is actively seeking a UK-based partner for the venture. However, the company has set clear criteria. While funding is not a concern, technical expertise in dairy processing remains critical.
“We are planning to set up a manufacturing base in Birmingham, which offers proximity to London and surrounding markets,” Das said. He added that the company has approached the Deputy High Commission of the UK in Kolkata to assist in identifying a suitable partner.
Learning from the Past
KC Das entered the UK market in the early 1960s but withdrew in 1965 due to restrictions under the State Milk Order. This time, the company believes conditions are more favourable.
Das expressed optimism that support from British officials, including Deputy High Commissioner Andrew Fleming, could help facilitate a smooth re-entry.
Local Sourcing Key to UK Operations
Strict UK food regulations mean KC Das cannot rely on Indian imports for key raw materials. As a result, the company plans to source ingredients locally.
“The UK is a highly regulated market. Nothing is allowed from India, especially in dairy,” Das said. Consequently, securing reliable local dairy supply chains will be central to the project.
CETA Timeline and Export Potential
The India–UK CETA was signed during Prime Minister Narendra Modi’s visit to London in July 2025, following 14 rounds of negotiations. The agreement is expected to be implemented in the first half of 2026.
Once operational, the pact is set to offer duty-free access for 99 per cent of Indian exports to the UK. This will particularly benefit labour-intensive industries and processed food segments.
From Canned Exports to Direct Retail
Currently, KC Das exports vacuum-sealed canned rosogollas to several countries. These products occasionally appear in UK-based Indian grocery stores. However, the brand does not yet operate its own retail presence in the UK.
A successful re-entry would mark a significant milestone, combining heritage, dairy expertise and international trade reform to revive an iconic Indian brand on British soil.
