Krushal, a dairy technology startup, has launched farm care plans priced at ₹1 per litre as part of its efforts to modernise the first mile of milk procurement and improve dairy safety, productivity and traceability across India.
Starting with the Baramati region in 2023, the company says it has since executed projects across eight Indian states, working with dairy farmers, consumer brands, cooperatives and other organisations to strengthen milk quality and farm-level systems.
Focus on Traceability and Milk Safety
The new farm care plans are designed to support the production of residue-safe, protein-rich dairy products that can be traced back to individual villages, farmers and animals.
Krushal’s approach combines farm-level advisory, animal healthcare, digital records and quality protocols to improve transparency across the first mile of the dairy supply chain.
The company has developed its systems through work with thousands of dairy farmers and partnerships with dairy companies, consumer brands and non-profit organisations.
Technology-Driven Support for Dairy Farmers
Krushal’s VetAssist platform uses technology and AI-enabled services to support paravets, veterinarians and farmers.
According to the company, the platform is designed to enable digital animal-health records while helping identify and address livestock health issues.
Krushal claims that its interventions have the potential to:
- 🐄 Increase milk yields by 30–50%
- 🩺 Reduce animal sickness and mortality by 50%
- 📱 Achieve wider adoption of digital animal-health records
- 🥛 Strengthen milk safety and quality standards
- 💰 Increase farmer earnings by 50–150%
- 🌱 Reduce greenhouse-gas emissions by 20–40%
- 📈 Improve margins for dairy companies through better quality and productivity
These figures are company-reported outcomes and may vary across farms and programmes.
Partnerships Across India’s Dairy Sector
Krushal has worked with several organisations across the dairy and agricultural ecosystem, including Godrej Jersey, KisanKonnect, Paras Dairy, Pravah with ITC sponsorship, Shreeja Mahila MPC with NDDB Dairy Services, and The/Nudge.
The partnerships focus on improving farmer productivity, animal health, milk quality and procurement efficiency.
According to Godrej Jersey’s COO Anand Ramaswamy, Krushal’s technology-driven advisory and healthcare services have helped improve farm productivity, milk quality and farmer loyalty while reducing the company’s net milk procurement costs.
Expanding Across Eight States
Krushal says it has developed first-mile insights through projects across:
- Andhra Pradesh
- Bihar
- Gujarat
- Jharkhand
- Maharashtra
- Tamil Nadu
- Uttar Pradesh
- West Bengal
The company believes its experience in these regions can provide a foundation for scaling technology-enabled dairy services across India.
Building a Traceable Dairy Supply Chain
A major focus of Krushal’s strategy is end-to-end traceability.
By connecting milk to individual farmers, villages and animals, the company aims to provide greater visibility into animal health, milk quality and potential food-safety risks.
This approach could also help dairy companies identify problems earlier in the procurement chain and improve consumer confidence in the safety and origin of dairy products.
The push comes amid growing industry interest in digital traceability as a tool to address concerns around milk adulteration, residues and quality control.
Farmers Could Benefit From Higher Milk Incomes
Krushal says farmers following its care protocols can potentially improve their dairy income through higher yields and better milk quality.
The company has reported positive feedback from farmers participating in its programmes, including producers in West Bengal supported through Pravah with sponsorship from ITC.
Improved animal healthcare can be particularly important for small dairy farmers, where livestock health directly affects milk production and household income.
₹1,000-Crore Annual Dairy Ambition
Krushal is inviting dairy companies, consumer brands and small and medium-sized processors to collaborate on its goal of creating ₹1,000 crore per year in residue-safe, protein-rich dairy products that can be traced to the village, farmer and animal level.
The company plans to expand its model across India over the coming decade, including through partnerships with farmer cooperatives and private-sector organisations.
Looking Ahead
The company’s expansion reflects a broader shift within India’s dairy industry toward technology-enabled procurement, animal health, food safety and supply-chain traceability.
If implemented at scale, farm-level digital records and preventive animal-health services could help dairy companies improve milk quality while giving farmers access to better healthcare and productivity support.
Krushal’s next challenge will be to replicate its early results across a much larger geographic and farmer base while ensuring that traceability and animal-health systems remain affordable and practical for India’s diverse dairy sector.
Key Takeaways
- 🥛 Krushal launched farm care plans at ₹1 per litre.
- 🐄 The initiative focuses on animal health, milk quality and productivity.
- 📍 Projects have been carried out across 8 Indian states.
- 🔍 The company aims to provide traceability down to the village, farmer and animal level.
- 🤖 Its VetAssist platform provides AI-enabled animal-health support.
- 💰 Krushal reports potential farmer income improvements of 50–150%.
- 🥛 The company is targeting ₹1,000 crore annually in traceable, residue-safe dairy products.
- 🇮🇳 A broader pan-India expansion is planned over the next decade.
