Amul has introduced a new high-protein snack, Amul High Protein Cubes, expanding its portfolio of protein-rich dairy and nutrition products in the Indian market. The newly launched product offers 25 grams of protein in a 38-gram serving, accounting for approximately 65% protein content, with just 150 kcal per pack. Priced at ₹80, the product is designed to provide consumers with a convenient and versatile protein-rich snacking option.
The launch reflects the growing demand for high-protein foods in India, particularly among health-conscious consumers, fitness enthusiasts and individuals looking for convenient ways to increase their daily protein intake. With its combination of protein content, ready-to-eat convenience and multiple flavour options, Amul is extending the use of dairy-based nutrition products beyond conventional milk, paneer, yoghurt and cheese categories.
Five Flavours Introduced for Convenient Protein Snacking
Amul High Protein Cubes are available in a box containing five individual serving packs, accompanied by five seasoning tastemaker sachets. Each sachet offers a different flavour, allowing consumers to customise their snacking experience.
The five flavours introduced with the product are:
- Peri Peri
- Korean Kimchi
- Tandoori
- Cheese & Herbs
- Tomato
The individual packaging is intended to make the product convenient for consumption at home, at work or while travelling. Consumers can prepare the snack by pouring the seasoning sachet directly into the pack, closing it and shaking it until the cubes are evenly coated.
This preparation method offers a quick way to enjoy a crunchy, seasoned protein snack without requiring additional cooking or preparation.
Multiple Consumption Options Beyond Conventional Snacking
One of the notable features of Amul High Protein Cubes is their versatility. While the product can be consumed directly as a seasoned crunchy snack, it can also be incorporated into everyday meals.
Consumers can add the cubes to gravies to increase the protein content of their meals or use them in soups as a crunchy, crouton-like addition. Another suggested preparation is protein-rich bhel, combining the cubes with chopped onions, tomatoes and chutneys.
These different consumption formats could help make protein-rich foods more accessible to consumers who want to incorporate additional protein into familiar Indian meals and snacks.
The product’s versatility also creates opportunities for experimentation in home cooking, particularly for consumers seeking alternatives to conventional fried snacks and looking to diversify their protein sources.
Product Specifications and Pricing
The key details of the newly launched product are outlined below:
| Product Specification | Details |
|---|---|
| Product name | Amul High Protein Cubes |
| Protein per 38 g pack | 25 g |
| Protein content | Approximately 65% |
| Calories per pack | 150 kcal |
| Price | ₹80 |
| Pack configuration | 5 individual serving packs |
| Flavours | Peri Peri, Korean Kimchi, Tandoori, Cheese & Herbs, Tomato |
| Seasoning | Five individual tastemaker sachets |
The product is currently available through Amul’s online shopping platform.
Amul Expands Its High-Protein Product Portfolio
The introduction of High Protein Cubes represents another step in Amul’s efforts to expand its value-added dairy and protein-focused product portfolio. The Indian dairy industry has increasingly witnessed interest in products that combine nutritional benefits with convenience and diverse consumption formats.
Traditional dairy products such as milk, paneer, curd and cheese continue to play an important role in protein consumption. However, changing food preferences and increasing awareness of protein requirements are creating opportunities for specialised products that cater to modern snacking habits.
For dairy businesses, this trend highlights the potential of product innovation, value addition and the development of convenient nutrition-focused offerings.
Amul’s latest launch brings together high protein content, individual packaging and multiple flavour options in a ready-to-consume format. By offering alternative ways to include protein in everyday snacks and meals, the company is targeting consumers looking for convenient nutritional choices.
Availability: Amul High Protein Cubes are available online in a pack of five individual servings through the official Amul shopping platform.
Product link: https://shop.amul.com/en/product/amul-high-protein-cubes-190-g-or-pack-of-5
