AFI and MasterSense in Chile agreement

Arla Foods Ingredients (AFI) has strengthened its partnership with MasterSense to enhance distribution in the Chilean market. This strategic move aims to boost their collaboration, which began in Mexico last year, by focusing on the performance nutrition and food and beverage segments. AFI sees significant growth potential in the Chilean market, particularly within sports nutrition, health, and supplements, as well as in dairy, bakery, beverages, and food service sectors.

MasterSense, which distributes ingredients and flavors across Latin America, operates in six countries, including Chile, and supports a total of 11 countries. A survey by AFI indicated that Chilean consumers prioritize taste, convenience, naturalness, and high-protein content in food, with ‘whey protein’ being particularly valued.

Gustavo Assis, president of MasterSense, expressed enthusiasm about the partnership, highlighting the importance of innovation and consumer health. He believes this collaboration will benefit local manufacturers and consumers. With MasterSense’s expertise and technical support, both companies are committed to a successful partnership that adds substantial value to the Chilean market.