Ananda Dairy is preparing for its next phase of growth with a clear emphasis on portfolio expansion, wider market presence, and scale-led execution, while continuing to rely on a large, village-based milk procurement network that feeds urban and semi-urban demand across India.
The company currently procures over 10 lakh litres of milk per day, sourced from more than three lakh farmers through a network of 6,000+ village collection centres. Milk flows through 35 chilling centres and is processed at five plants—Pilkhuwa, Siyana, Gajraula, Varanasi and Raebareli—together offering an installed handling capacity of around 18 lakh litres per day. The capacity headroom provides a platform for further volume growth without immediate greenfield investment.
Expansion through portfolio width, not single-category bets
Rather than concentrating growth in one or two premium segments, Ananda has opted for a broad-based portfolio strategy. Alongside liquid milk, dahi, paneer, ghee and traditional sweets, the company has expanded into UHT milk, flavoured milk, milkshakes, paneer spreads, butter variants and A2 milk.
Beyond core dairy, Ananda has also added adjacent and complementary categories such as frozen peas, soya chaap, tofu, idli–dosa batter, sweet corn and mustard oil. The approach reflects a deliberate attempt to capture multiple consumption occasions and price points, from daily staples to convenience-led products, reducing dependence on any single category cycle.
For a market as price-sensitive and competitive as India, this breadth allows Ananda to defend shelf space and distributor relevance while responding quickly to shifts in consumer demand.
Distribution-led growth across states
Ananda’s expansion strategy is closely tied to distribution scale. The company works with over 5,000 distributors, operates branded outlets, and reaches an estimated 1.5 lakh kirana stores, complemented by selective presence in modern retail.
Its current footprint spans more than 100 cities across 15 states, marking a steady push beyond its traditional strongholds in western Uttar Pradesh. Importantly, kirana stores continue to form the backbone of volumes, aligning with India’s everyday dairy consumption patterns rather than over-indexing on modern trade.
Revenue ambitions signal step-change in scale
Financially, Ananda Dairy Limited reported a turnover of approximately ₹1,700 crore in FY 2023–24 (based on the signed balance sheet). The company has outlined an ambition to reach around ₹10,000 crore in turnover by 2030.
Achieving this would require not only higher milk throughput, but successful scaling of value-added products, deeper penetration in new geographies, and tighter cost control across procurement, processing and distribution. The stated target positions Ananda among a small group of private dairies aiming for national-scale relevance over the next decade.
Farmer linkage as an enabler of growth
As expansion accelerates, Ananda continues to invest in farmer-facing programmes, including training initiatives, Gram Sakhi facilitators at village level, and annual veterinary camps covering over 10,000 animals. In an environment of rising competition for milk, such programmes function less as peripheral CSR activity and more as supply security mechanisms supporting long-term growth.
Dairy Dimension view
Ananda Dairy’s current strategy underscores a shift seen across India’s private dairy sector: growth is increasingly being driven by portfolio depth and distribution reach, not just procurement volumes. With capacity headroom, an expanding product mix and a widening geographic footprint, Ananda is positioning itself for the next leg of scale.
The real test will lie in execution—how effectively the company converts breadth into profitability while managing complexity across categories and states. If done well, Ananda’s expansion-first approach could place it firmly among India’s next generation of large, multi-category dairy companies.
