New Delhi: The mother-dairy-festive-strategy-ai-innovation is reshaping how the company meets India’s festive demand for dairy and food products. Mother Dairy is scaling up production, expanding distribution, launching festive packs, and embedding AI into its marketing campaigns. Managing Director Manish Bandlish explained that the approach reflects evolving consumer behaviour and the growing importance of convenience, health, and wellness.
Mindful Consumption Shapes Mother Dairy Festive Strategy
Indian consumers are becoming more mindful about food. Health, nutrition, and convenience increasingly influence their choices. Bandlish emphasised: “Milk and dairy products remain the most accessible source of protein and are well placed to meet daily nutritional needs.”
Therefore, the mother-dairy-festive-strategy-ai-innovation builds on these consumer priorities by offering products that are nutritious, trusted, and convenient.
Scaling Up to Meet Festive Demand
To meet higher festive consumption, Mother Dairy has increased production capacity and strengthened distribution systems. In addition, the company is introducing festive packs and running category-focused campaigns. These steps ensure that supply matches consumer sentiment and seasonal celebrations.
AI Innovation Transforms Marketing
AI innovation is at the heart of the mother-dairy-festive-strategy-ai-innovation. Mother Dairy now uses AI in content creation to deliver hyper-realistic visuals, animations, and audio-visual formats faster and more effectively.
For example, the company launched an AI-generated song for its ice cream category and created three AI-led video films for Cheese Day. This move marked a first for India’s dairy sector, showing how technology can transform consumer engagement.
Omnichannel Consumer Connections
The company combines digital, traditional, and in-store media to strengthen consumer bonds:
Digital platforms provide personalisation and quick reach.
Traditional media builds trust and awareness.
In-store activations reinforce purchase intent at the final point of sale.
This omnichannel approach ensures the mother-dairy-festive-strategy-ai-innovation delivers a seamless and memorable consumer journey.
Role of E-Commerce and Q-Commerce
E-commerce and q-commerce now play a central role in dairy retail. According to Bandlish, freshness and speed are critical for trust-led, high-frequency categories such as dairy.
Mother Dairy has expanded access through these channels and launched online only products like its Specials ice cream range. Moreover, omnichannel availability ensures consumers can access products anywhere and anytime.
Balancing Retail and Digital Campaigns
Festive campaigns combine traditional promotions with digital engagement. While retail visibility remains essential, digital platforms, e-commerce, and q-commerce amplify consumer reach.
The mother-dairy-festive-strategy-ai-innovation ensures that Mother Dairy, Safal, and Dhara remain integrated across both offline and online touchpoints, securing relevance during India’s festive season.
