What started in 2018 with 20 cows near Jaipur has grown into a diversified dairy enterprise generating around ₹2 crore in annual turnover. Vibhor Jain and Ishita Jain now operate a 100-cow farm producing fresh milk, bilona ghee, buttermilk, freeze-dried milk powder and other value-added products, while also developing the property for agro-tourism.
The journey began when Vibhor Jain, who holds a BTech in Computer Science, decided to move away from a conventional corporate career and explore dairy farming. After studying animal husbandry and visiting Gujarat to learn from livestock farmers, he leased seven bighas of land in Bhankrota near Jaipur in 2018.
He initially brought 20 cows and a bull from Rajkot. However, producing milk was easier than finding customers for it.
Free milk helped build the first customer base
The farm initially sold milk at ₹91 per litre. To establish trust and demonstrate quality, Vibhor distributed milk for free, circulated pamphlets and participated in exhibitions. According to the couple, it took nearly a year to develop a local customer base.
That experience encouraged them to move beyond a business model based entirely on fresh milk. The couple began focusing on value-added dairy products, direct customer relationships and greater control over cattle nutrition.
By 2021, Vibhor expanded the operation by purchasing around six-and-a-half bighas of land in Tibaria village in the Hingonia area. The farm subsequently grew to around 100 cows, with approximately 60 currently producing milk.
Daily milk production has reached around 300 litres. About 100 litres are sold directly to customers at ₹150 per litre, while the remaining milk is used for processing.
Value-added products strengthen the business
Bilona ghee is among the farm’s major products. Ishita says around 28–30 litres of milk are required to produce one litre of ghee. The farm produces approximately eight litres of ghee daily using a traditional preparation process.
The dairy also produces around 200 litres of buttermilk each day, supplying hotels, roadside eateries and regular customers.
Another significant investment was a ₹30 lakh freeze-drying machine. The equipment allows the farm to produce milk powder without conventional heat-based drying. According to the couple, a 24-litre batch produces about four kilograms of powder over 24 hours.
A 500-gram pack of freeze-dried milk powder is priced at ₹2,090. The product is marketed to customers in India and overseas, particularly travellers and people living abroad.
The same equipment is also used to produce colostrum powder and dehydrated vegetables.
Controlling cattle feed is part of the strategy
The couple has also invested in agricultural infrastructure to support the dairy. Around ₹6 lakh was spent on two oil-processing machines sourced from Tamil Nadu.
The farm processes peanuts, mustard, coconut, almonds and sesame using a traditional wooden oil press. The resulting oil can be used or sold, while the remaining oilcake is used as cattle feed.
The couple now controls around 18 bighas of land. Approximately 10 bighas are dedicated to green fodder, including Napier, Super Napier, moringa, rajgira, pearl millet and oats. Another six bighas are being developed for agroforestry, with around 2,000 trees planted, including sandalwood and mango trees.
From dairy farming to agro-tourism
The business has also expanded into Gir cow breeding, with the couple saying good-quality animals can command prices of up to around ₹2.5 lakh.
The next phase is focused on agro-tourism, which could add another revenue stream to the farm.
The transformation from 20 cows to a 100-cow integrated dairy reflects a strategy built around diversification. Fresh milk remains important, but processed products, cattle breeding, fodder cultivation, oil processing and future tourism plans have broadened the farm’s business model.
For Vibhor and Ishita, the venture’s growth has been driven by starting small, understanding customer demand and gradually investing in higher-value activities across the dairy value chain.
